All Systems Ready For Sumfest

FOOD AND MUSIC:  (From left) Channel Programmes & Promotions Manager at Grace Foods Ricardo Smith, smiles for the camera, alongside Assistant Brand Manager at Red Stripe Reshima Kelly and CEO of Downsound Entertainment Joe Bogdanovic

Producer of Reggae Sumfest and CEO of Downsound Entertainment,

Joe Bogdanoivch says all is ready for the Festival this weekend. Mr  Bogdanoivch says that having Red Stripe and Grace Kennedy on board as sponsors is a huge encouragement for the continuity of the festival, which can only get bigger and better.

He was speaking to Jamaica Today on Sunday, July 8, in Kingston,when Grace Kitchen showed off its culinary delights to be made available at the festival in Montego Bay.

“When it comes to Grace Kennedy and Red Stripe – who’s been with us since the very beginning – and now with MasterCard and JetBlue, I feel very encouraged to continue to make and produce shows you’ve never seen before,” Bogdanovich added.

He assured that with less than a week remaining before the ‘Greatest Show on Earth’, all preparations are nearly compete for a smooth opening night in Montego Bay.

“All systems are go, we’re ready. The venue is being set up now and the grounds are being kept. We’re ready!” he told Jamaica Today.

Assistant Brand Manager at Red Stripe, Reshima Kelly, was beaming with excitement to host the press before the 26th staging of Reggae Sumfest gets underway.

“We are really excited. It’s going to be an epic year; it’s their 26th year and it just keeps getting better. We support anything that supports local talent, which is very important in keeping with ‘Our Music, Our Festival’,” she explained.

Kelly told Jamaica Today that Red Stripe is doubling down on its commitment to developing local talent with its own ‘Big Buss’ event.

By Gavin Riley

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