LASCO Supports Gloves Over Guns Campaign




Merchandise and financial giant LASCO distributors has stepped up their commitment to Jamaica in sports and social development as it anchors the third staging of the Gloves over Guns community initiative.


Speaking at the April 10, 2019 launch at the offices of the Sports Development Foundation, LASCO beverages marketing manager Danielle Cunningham said it was a natural and necessary step for LASCO to endorse the event.


“At our core, LASCO is driven by the belief that through community-based intervention, we can transform the way our most vulnerable Jamaicans access resources and become productive citizens,” stated Cunningham. “The inspiring work executed by the Jamaica Boxing Board of Control (JBBC) through Gloves over Guns has not only touched our hearts but has moved us to action.”


LASCO had previously donated its hydration drink iDrade and iCool water. But now the distribution company has upped the ante with a $200,000 cash sponsorship.


“We’re also donating more of our popular liquid beverages to the cause,” Cunningham added. “We believe every Jamaican, regardless of their social or financial standing, deserves the opportunity to excel, and sports plays a critical role in forming opportunities for our citizens. Sports also nurtures the spirit of togetherness and cohesion, and we are proud to add our voice to the promotion of peace, sports excellence and the betterment of our people.”



The most recent staging of the event on Saturday April 13, 2019 at the Stanley Couch gym in Parade Gardens, followed on the heels of the successful inaugural event in Denham Town and the second in Montego Bay on October 6 and November 17, respectively.


According to Stephen “Bomber” Jones, president of the Jamaica Boxing Board, LASCO’s endorsement signals that the programme is landing the correct punches.


“LASCO coming on board helps them (junior boxers) in many different ways,” Jones said. “It helps them to validate what we are doing and the stance that we are taking because LASCO chooses carefully what they align themselves with.”


Adding that “LASCO is a generational company” of nation builders, Jones hailed the brand for aligning itself with the Gloves over Guns initiative, which “validates us and says a lot to us.”


Robert Napier, Coach of the St. Thomas Boxing Club,
welcomed the nutritional boost the young athletes would get from the brand.


“I have put in a lot of work and I have seen where boxing has helped a lot of them (youth) to change their behavioral patterns in the right direction,” he said Napier, who has trained kids from the Denham Town and Trench Town communities for the past five years, in addition to the youth at his boxing gym in St. Thomas.


“I’m excited to see LASCO come on board because over the years that we have the programme, we train these kids and a lot of them are from financially unstable backgrounds, and to develop good boxers they need a proper nutrition programme,” he said. “With LASCO coming on board that will also help to develop their growth and boxing.”


Gloves over Guns will also feature three bouts with amateur Jamaican and Panamanian boxers starting at 7 pm.


One of the competitors, 16-year-old Junior Boxer Arnold Anderson, expressed confidence ahead of Saturday’s match.


I am a national boxer for the Jamaica Boxing Board. I’ve been to Guyana for the schoolboy competition, so I am an experienced boxer. I am very confident. I have been training hard with my coach, working on my weak areas and boosting my strong points,” the teen said. “I am very confident, and I think I will win when I compete against Panama.”


Gloves over Guns will also be held in Tivoli Gardens, Fletcher’s Land, Hannah Town, trench Town and Denham Town. International fight cards have not yet been confirmed for the upcoming locations.

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