Local Company Launches New Line Of Bags Targeting Corporate Jamaica, Young Professionals

Randy McLaren (centre), co-founder & managing director of Bresheh takes a photo with members of Ashe performing arts group. Occasion was the official launch of Bresheh’s new collections of bags on Thursday, September 27 at the Opa Greek Restaurant & Lounge, Devon House in Kingston. The collection was launched in collaboration with the Social Enterprise Boost Initiative (SEBI), a project of the JN Foundation and the USAID. Bresheh is part of SEBI’s Accelerator Programme, where entrepreneurs are being targeted to further enhance their social businesses.

Three years after establishing their social enterprise, Randy and Davian McLaren, operators of Bresheh, a company, which manufactures locally customized bags, have launched their new line of bags called Roast by Bresheh.”

The new bags were officially introduced to the market on Thursday, September 27 at the Opa Greek Restaurant & Lounge, at Devon House in St Andrew.

Randy McLaren, co-founder and managing director of Bresheh, said that the bags are targeted at corporate Jamaica and young professionals, who want fashionable bags.

“It satisfies their professional needs, in terms of holding everything that they need to carry from home to work and traveling, as well,” he explained. “For example, if you have a conference out of town, you are able to pack an overnight bag with items; and, if you are traveling overseas, it has compartments for your passport and laptop.”

Mr. McLaren said this collection is different from Bresheh’s other bags, in that, it is more functional; it has more compartments and the designs are very different and more detailed.

“The finishing is different,” he pointed out, “And, a lot more work has gone into the design and its overall appearance. The bags are made from vegan leather, quality material, which will last up to 10 years and more without stripping.”

The collection allows room for customization, as companies can print their logos on the bags; or, for an individual, their names.

“The collection is influenced by our culture, in the sense that, we borrowed from what a roast breadfruit looks like,” he explained. “The inside of the product is cream, mimicking what the inside of a breadfruit looks like, and, the external colours are brown, black and grey.”

McLaren said that during the past three years, the enterprise did well, despite challenges.  “We now employ 10 persons, moving from a team of two; as well as, we have relocated from a smaller verandah to a more spacious location in Cumberland, Portmore, St Catherine.

A participant in the Social Enterprise Boost Initiative (SEBI) accelerator programme, McLaren said that SEBI assisted with their employee’s training and development and equipment upgrade.

The Social Enterprise Boost Initiative is a project of the JN Foundation and the USAID. Through the Accelerator Programme, entrepreneurs are being targeted to further enhance their social businesses.

Opal Whyte, project manager of SEBI, expressed pride in the growth of Bresheh. She commended the operators of the social enterprise for their achievements in their three years of operation.

Franklin McKnight

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