American sports brand, Nike, is once more paying homage to the reggae genre with its new line of air brand sneakers. The new Nike Air Max 270 React was recently introduced with five new colour schemes.
According to Nike “the reggae style upholds a calm rhythmic nature available in earthy tones like white, green and tan”.
This is not the first time the company is paying homage to the Jamaican culture.
The brand also has a classic Nike Air in the colours of the Jamaican flag.
The new Nike Air Max 270 React line is also inspired by other genres of music including hip-hop, heavy metal, punk rock and EDM.